Plastic Bearing Specialist Adopts New Identity

Sarnatech BNL, a leading designer and manufacturer of innovative plastic bearing solutions, has unveiled its new name and corporate identity, reflecting a new era for the company after its recent acquisition from the Swiss Sarna Group by UK-based Plastics Capital. The new name, BNL (UK) (BNL stands for 'bearings non lube' and sees a return to the company's original roots founded in 1970), signifies the beginning of a new era for the company, now in its 36th year as a leader in its field. The new corporate identity is designed to reflect BNL's status as a world leading provider of innovative plastic bearing solutions and gives the company a unique visual identity that is both modern and dynamic, reflecting its core competencies and values. The clever design gives a feeling of movement, symbolising both a rotating bearing and the planned future growth of the company. The colour blue has been retained (albeit a darker shade) as it is a colour strongly associated with the company. The use of silver in addition, adds another dimension and represents the stainless steel of the balls used in a majority of BNL's bearings. The new identity will be simultaneously implemented through a transitional process across the company's subsidiaries in the USA and Japan. Their names will become BNL (USA) (formerly Sarnatech BNL (USA)) and BNL (Japan) (formerly Sarnatech Japan), respectively. 'BNL has enjoyed a steady growth in recent years and we wanted an identity that reflected our growing stature'. 'The new logo design is fresh and distinctive and visually reflects our business to better illustrate who we are and what we do', said Managing Director, Dr Neil Partlett. 'The company's growth objectives remain on target and we are very optimistic about the future of the business'. 'We have great confidence that the company's potential will be fully developed in the future under the wing of our new owners who are totally committed to continue to take BNL forward'.