Commerce Department of China Continue to Support Goods of Native Famous Brand's Exporting

On the colloquia of building up native famous brand for export, which held on Oct 18th in the course of Guangzhou Fair, the head of discipline inspection group of Commerce Department, Mr.Xu jingye said: Commerce Department will continue to support the goods of native famous brand's exporting. Mr. Xu point out that in recent years our exports are increased but only in terms of China made foreign brand labelled goods; goods for export of real native brand is few. Nowaday, our national strength is increasing; the pace of opening to the outside world is mended; environment for foreign trade and international operation developed. Under such a evironment, the key mission for us is to expedite building up of native famous brand for export, to promote the transition of increasing ways for foreign trade. This is the way to change ourselves from a large trading country to a strong trading country. Therefore, government, enterprises and other related organizations should combined together and support our building up of native brand for export on cultivation, propagand, protection and development. By this way, to encourage the native enterprises to create well known brand. Mr. Xu also mentioned the following aspects: A scientific evaluation system for native brand is needed. Supply the native brand goods timely and fully informations for their entering international market. Intensify protection of intellectual property right. Government afford some research cost to minimize the native brand goods' building up cost and risk. It's necessary to make some appropriate laws and policies to support the building up.