Internet Presence of the Schaeffler Group

The newly developed Internet presence of the Schaeffler Group, on line since the middle of April, presents the best of three brand name worlds. Under www.schaefflergruppe.com and www.schaefflergroup.com , the Internet user can embark on a voyage of discovery through the Schaeffler Group. The company, with its three strong brand names INA, LuK and FAG, is a well known supplier to the automotive industry and one of the world's leading suppliers of rolling bearings and linear products. The website design focuses on experiencing the Schaeffler Group as an innovative and customer-oriented corporation. The Internet presence conveys an entertaining and pregnant overview of the corporate makeup, its global activities, lines of business and products, as well as career possibilities with the Schaeffler Group. The cleverly devised navigation arouses interest in finding out more about the globally active corporation. In some menus, animated navigation elements lead to additional contents: for example, by clicking on the motifs in the Products - Automotive menu, the Internet user can read about the solutions which the Schaeffler Group offers for engines, transmissions and drive chains, chassis and the aftermarket. For those seeking more detailed information , each menu level offers the possibility to change to the relevant subject page of the INA, LuK and FAG website sections by a simple mouse click. The Schaeffler Group website, with its marked emphasis on image, is the linking element to the comprehensive, subject-structured Internet presence of the INA, LuK and FAG corporate brand names, set in place last year according to the new, modern and group-spanning corporate design. The entire Internet presence is Flash-animated. Optionally, the Internet user can switch over to an HTML version. Initially, the website is available in German and in English. Other languages are in the planning stage.